Advantages of PoD

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The Advantages of Print on Demand

	The greatest advantage of POD is that you do not have to gamble your savings in the hope that your book will be a bestseller.
	The next big plus is that you do not have to store a heavy pile of books in your house or garage.
	Neither do you have to hire a 'heavy' to hump the packages from the delivery truck, nor sit by the phone or answer the mail to send out the books when the orders arrive.
	Finally, you don't have to collect the money from the supply chain for the copies that are sold.

A publishing house normally does all of this, which is how it earns its share of the book price.

As a self-publisher, you still have all the pre-production costs but once the book is set up for POD you receive more of the income from each copy sold.

Print on Demand means exactly that. When an order is received through the normal book-ordering channels, the book is printed on some ultra-modern and frighteningly expensive machinery. It is trimmed and bound as part of the process before being despatched to the bookshop.

WritersPrintShop has produced a system to integrate your book into the normal bookselling chain. Once it is set up in the Print on Demand system, it can be ordered from bookshops or from an online bookstore in exactly the same way as any other book. This means it can be ordered for delivery anywhere in the world.

A POD book is identical to any other book.

	Due to recent technical developments, the quality of the printing, the paper and the binding are indistinguishable from a book printed in the traditional manner as one of a batch.
	An increasing number of large publishers use the POD process to keep their backlist in print, so the bookshops are already full of material that has been printed to order using POD machines.

There are some drawbacks.

	It still costs more to make a book as a one-off (but you save on storage, money tied up in stock, distribution and handling).
	If you want something unusual, such as a pop-up book, then Print on Demand will not yet be able to oblige.

The manufacturers of the POD machines are already experimenting with equipment suitable for bookshops and this has been tested in Canada. When the market is ready, people will have their book printed at the shop, possibly in the format that suits them.

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