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The choice of publication date is arbitrary. There are a number of reasons for not publishing as soon as your book is printed include:

Allowing time for reviewers to incorporate your book into their schedule - many magazines go to print months before their cover date. Even papers will need several weeks
It gives time for orders to be placed so the books are in the bookshops when publication date arrives.
You might want to time the publication date to tie in with some relevant date.
It takes time for the data about your book to filter through to the bookstores through the 'bookdata' system.

But:

Pre-publication reviews are much-cherished, but hard to obtain for small publishers except in specialist journals.
To achieve impact you could send the book in a pre-publication cover, effectively as an advance proof,  and change it to the proper cover prior to publication. (There is a charge for changing the cover.)
If you send a finished book for a prepublication review it might not be recognised as a special pre-publication edition, unless it has a simple cover or wording to the effect that it is an advance proof. 
Large publishers will have proofs (and sometimes for major books, special pre-publication promotional proofs) ready 4 or more months before the book arrives in their warehouse.  They distribute these in the hope of pre-publication reviews and to encourage the bookshops to stock the book.

However, as a self-publisher you need to be realistic about what early proofs might achieve.

Looking for a date to tie in with?

http://www.tnl.net/when/today/

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