This invites the question ‘how many devices is the average user going to have?’
Already most people have a mobile phone and laptops are commonplace. But are
consumers going to add a specialised ereader and perhaps a colour tablet machine
to their inventory?
Do people want a keyboard on the machine or are they happy to have a touch
screen on which they can type?
And just how big do they want these machines to be? A mobile phone is excellent
for navigation or reading small pieces of information, but is the phone really
going to be the preferred device for reading significant blocks of text?
A new category-term is being applied to the technology: lean forward or lean back
machines, depending on whether people need to lean forward when using the
machine, for example laptops, where people have to concentrate. The less formal
machines let you lean back when you use them. Machines, such as a tablet which
people can hold out in front of them and enjoy when relaxing on a sofa are
perhaps more appropriate for a newspaper or a television screen and perhaps an
ebook.
In this context the development of the Epub 3 standard, which is going to be
the new standard for ebooks, is very relevant. It will influence the way the
hardware designers assemble their machines. The new format will allow them to do
much more than the present version 2 which is standard on ereaders.
The next 18 months will see a great deal of experimentation relating to ereaders
and it would be a brave investor who would bet on the final outcome. So we
should expect to see many models emerge onto the market for the consumer to make
their choice as to what they really want from this emerging piece of hardware.